Smart, strategic copy that connects with your audience—and boosts your business.

Type: Website Landing + About Pages

Client:
Creations by Pearl sells hand-made quilts, embroidery, and children’s gifts. Her audience includes parents and grandparents looking for meaningful, high-quality presents. 

Challenge:

The client needed website copy to support online sales and extend her reach beyond local craft fairs. Her goal was to communicate the value of her work and encourage gift-buyers to make a purchase.  

Solution: 

I approached the project with the audience in mind—people who care about giving thoughtful, lasting gifts. Because the business is based in a small Northern Michigan town, I used language that emphasized shopping local, quality construction, and emotional value. 

The copy highlights the uniqueness of her designs and the hand-crafted care behind every piece. Clear, benefit-led calls to action encourage visitors to shop or request a custom order. The tone reflects Pearl’s brand voice: warm, personal, and timeless.